Keep Cold Mail Away From Your Nurture Stack
One rented list can poison the domain your lifecycle emails depend on. Outfrank runs demand gen and ABM on dedicated sending domains, completely separate from the reputation your marketing automation relies on.
Two Estates, One Team
Cold outbound lives on its own domains with its own reputation. Your nurture, product and billing mail keeps sending from the domain your customers already trust. Nothing crosses over.
For The Campaigns Marketing Actually Runs
ABM, event follow-up, content promotion and win-back — without borrowing the domain that pays the bills.
Account-based sequences
Target several people at one account with staggered timing so the company sees a coordinated approach, not four identical emails.
Event follow-up
Import a badge scan list, verify it on the way in, and send while the conversation is still recent.
Segment by signal
Split sequences by industry, headcount or any custom field, with fallbacks so personalisation never renders empty.
Attribution that survives
Replies and meetings push to your CRM with campaign and variant attached, so outbound shows up in the same report as everything else.
Tracking you can switch off
Open pixels hurt placement. Run without them and measure on replies, which is the number the board asks about anyway.
Consent records
Every contact carries its lawful basis and source, exportable when legal asks where a name came from.
Marketing Questions
Mostly about not breaking things that already work.
Does this replace our marketing automation?
No. Keep HubSpot or Marketo for nurture and lifecycle. Outfrank handles cold acquisition on separate domains and syncs the outcomes back to you.
Why not send cold mail from our main domain?
Because one bad list can take it down, and with it every password reset, invoice and onboarding email you send. The separation is not caution, it is insurance.
How do we report on this?
Sends, replies, meetings and pipeline by campaign and variant, pushed into your CRM. Most teams report outbound alongside paid rather than as a separate universe.
Can we run ABM at low volume?
That is where it works best. Fifty accounts with genuinely specific messaging will out-perform ten thousand generic sends, and cost far less in domain risk.
Start Sending With Outfrank
Import a list, connect an inbox, and send your first campaign today. No credit card, no sales call.