Inbox Placement

Know Which Folder You Landed In

Open rate cannot tell you the difference between nobody caring and nobody seeing it. Seed tests can. Outfrank checks Primary, Promotions and spam per provider, per domain, continuously.

Trusted by teams sending millions of emails a month
NorthwindLumenKestrelFieldnoteArcadiaBeaconTrellis
6×/day
Seed tests run per domain, automatically
14providers
Gmail, Outlook, Yahoo, Zoho, Proton and more
4min
Median time from a slide to an alert in your inbox

Primary, Promotions Or Spam — Per Provider

A domain can sail into Gmail and drown in Outlook on the same afternoon. One blended number hides that. Outfrank reports each provider separately so you fix the right thing.

Outfrank inbox placement seed pool: six seed mailboxes, all six able to report which folder a probe landed in at GmailOutfrank seed pool on mobile: six seeds able to report a folder

A Slide Throttles Itself

Detection without a response is just a nicer way to lose a domain. When placement drops past your threshold, Outfrank cuts that domain's volume immediately and keeps the campaign running on healthy inboxes.

See How Warmup Recovers It
Outfrank placement test result: every seed reported, showing Primary, Promotions and Spam counts per providerOutfrank placement result on mobile: Primary, Promotions and Spam counts

Placement Questions

What people ask once they see their first spam reading.

How is this different from open rate?

Open rate measures behaviour and is badly distorted by privacy proxies. Placement measures where the message physically landed, using seeded mailboxes we control and read directly.

Do seed tests use my sending quota?

No. Seed sends run outside your plan's monthly allowance and outside the domain's daily cap, so testing never competes with real campaigns.

What threshold triggers a throttle?

Default is Primary placement below 80% on any single provider across two consecutive tests. You can tighten or loosen it per domain, or set it to alert only.

Can I test before a campaign goes out?

Yes. Run a placement test against your actual sequence copy and Outfrank will tell you which provider is likely to filter it, before a single real contact receives it.

Start Sending With Outfrank

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